The Land of Now products are produced to feel seduced, confident and good-looking. We care about under what terms each garment is being produced. We put our efforts in to find and work with suppliers who share our belief and care for clean and healthy terms. Our journey is about jeans and chino's as well as related products like T-Shirts, sweats, shirts and jackets. We hope our products support the dreams of many. Great products does not leave anyone untouched - they just enhance your personality and self-confidence. Like the sea does to the coastline. Welcome to The Land of Now.